Buying & Selling Pamphlet

www.cameronsstiff.co.uk BUYING & SELLING

FORMAL MARKETING Once your property is ready to go live, we combine the exposure provided by listing your property online with services that are unique to us: • Our extensive database of preregistered buyers all have their preferences recorded, meaning your listing will be sent out to all our buyers in the market for your property type. Our database is comprised of buyers from surrounding areas, as well as overseas buyers. • Our negotiators are in constant contact with prospective purchasers, meaning ‘hot’ buyers will know about your property quickly. • As well as all major online property portals, your property will be listed on our own website, as well as in our selected prominent window displays.

• Open House Days will also be offered when appropriate.

We are consistently rated the No.1 agency within our markets on Rightmove* within the categories of ‘available stock’, ‘new instructions’ and ‘sales agreed’.

SELLING YOUR HOME

PREPARING YOUR LISTING Once a listing price has been agreed, we will create a bespoke and individual marketing strategy for your property: • Arranging professional exterior and interior photography. We will advise you on how to best prepare your home for this. An RICS accredited floor-plan will also be drawn up. • We will write an editorial for your property that will appear on all listing details. This will aim to create a vivid impression of your property and describe it in lifestyle terms. To achieve this, we will ask you to outline any recent refurbishments, noteworthy specifications and neighbourhood highlights. • Discuss marketing strategies that are extrinsic to our website and portals, including social media and any relevant print media. • As is required by law, your property will need an Energy Performance Certificate to be formally marketed. We can arrange this for you if required.

ACHIEVING A SALE The sales process is a complex one, and one that requires constant management to reach a successful transaction. Throughout the marketing process we continually review your listing to ensure it is in the best possible place to go Under Offer. This review process involves conveying all applicant viewing feedback to you, constantly assessing whether the listing price is correct according to market conditions and providing you with current portal listing statistics that are only available to us. Once your property is Under Offer, we act as a main point of contact for all parties involved - solicitors, finance providers, surveyors and other advisors - to ensure the process goes as smoothly as possible. We will guide you through all formal contractual stages ENERGY PERFORMANCE CERTIFICATES You are legally obliged to provide an EPC when you sell your property. This must be carried out by a certified assessor. The certificate gives two ratings (from A-G) for energy usage, ‘current’ and ‘potential’. This gives a prospective purchaser an idea of the likely energy costs for your property. If you don’t have an EPC, we will arrange for a certified assessor to review your property for you before formal marketing.

MARKETING STRATEGIES We offer comprehensive, multifaceted and innovative marketing strategies that are reflective of the independent nature of the firm. These strategies have resulted in our incomparable track-record of sales successes within our markets. • All our listings are uploaded to major property portals, ensuring widespread maximum exposure. This also enables are negotiators to provide vendors with real time market analytics on performance. • We have close ties with major news outlets, and are regularly featured in editorials in The Times and the Financial Times. • On average, our instagram posts collectively reach around 173,000 accounts per month*. Our account is curated by our marketing division and not a faceless social media company. Follow: ‘@cameronsstiff’. • In addition to professional photography, we can also offer virtual tours, virtual staging, drone photography and matterport 3D imagery.

SETTING A LISTING PRICE Our extensive experience in selling property within our markets means that we offer accurate and realistic market appraisals, driven by portal insights, sales comparables and applicant demand. We also take into account more nuanced factors that can affect property value. Our comprehensive database of pre-registered buyers means that we can offer off-market preview viewings to gauge an assessment of the listing price before going live. This ensures that your property is accurately priced online, resulting in an attractive and competitive listing. From the first engagement, we will give you an accurate, current and realistic market assessment. This figure will be derived from market statistics, competing property listing prices, demand from our extensive network of registered buyers and recent comparable sales. Unlike other agencies, we will never set an inflated and unrealistic valuation just to obtain your instructions. Camerons Stiff are an experienced, trusted and independent property advisor with an exceptional track record of selling residential property within our markets. We combine intrinsic market knowledge with imaginative and innovative marketing strategies to sell your property for the highest possible price within a short timeframe.

A final set of details will be provided to you for you to check and sign-off before the listing goes live.

*Rightmove statistics are available upon request *Derived from instagram business tools

PURCHASING THROUGH US We deal with buyers with a variety of different objectives - first time buyers, experienced purchasers, investment purchasers and developers. Regardless of your objectives, we work with you to understand your property goals and guide you throughout the process so that you can achieve your desired outcomes. Of our six sales negotiators, five have been with us for seven years or more. They have an unrivalled knowledge of the markets we cover and can help you decide what area or property type is best for you. There’s a lot to consider - character, size, layout, location, refurbishment potential, location, schools, transport links and more. That’s why obtaining the correct advice is so important. Upon registering with us, we will endeavour to understand your exact requirements and these will be entered into our buyer database. As a result, you’ll receive personalised email alerts when properties that match your requirements come to market - both formally and informally. Although you’ll receive these alerts, we will also always inform you of comparable properties that you may not have considered in areas you may not be aware of. However, this will only be done when we believe they are a realistic option for you.

Buying & Selling Camerons Stiff are a full-service Estate Agency. We offer both selling and purchasing services. We can manage the whole process for you from engagement to completion. This dual approach means that we can help you achieve the best sales price and corresponding purchase price.

275 Willesden Lane, London, NW2 5JA T: 020 8459 1133 E: enquiries@cameronsstiff.co.uk

2 Willesden Green Station, Walm Lane, London, NW2 4QS T: 020 8450 9377 E: rentals@cameronsstiff.co.uk

62 Salusbury Road, London, NW6 6NS T: 020 7328 2828 E: enquiries@cameronsstiff.co.uk

www.cameronsstiff.co.uk

This Literature is for Marketing purposes only and is correct at the time of going to press.