Buying & Selling Pamphlet

FORMAL MARKETING Once your property is ready to go live, we combine the exposure provided by listing your property online with services that are unique to us: • Our extensive database of preregistered buyers all have their preferences recorded, meaning your listing will be sent out to all our buyers in the market for your property type. Our database is comprised of buyers from surrounding areas, as well as overseas buyers. • Our negotiators are in constant contact with prospective purchasers, meaning ‘hot’ buyers will know about your property quickly. • As well as all major online property portals, your property will be listed on our own website, as well as in our selected prominent window displays.

• Open House Days will also be offered when appropriate.

We are consistently rated the No.1 agency within our markets on Rightmove* within the categories of ‘available stock’, ‘new instructions’ and ‘sales agreed’.

SELLING YOUR HOME

PREPARING YOUR LISTING Once a listing price has been agreed, we will create a bespoke and individual marketing strategy for your property: • Arranging professional exterior and interior photography. We will advise you on how to best prepare your home for this. An RICS accredited floor-plan will also be drawn up. • We will write an editorial for your property that will appear on all listing details. This will aim to create a vivid impression of your property and describe it in lifestyle terms. To achieve this, we will ask you to outline any recent refurbishments, noteworthy specifications and neighbourhood highlights. • Discuss marketing strategies that are extrinsic to our website and portals, including social media and any relevant print media. • As is required by law, your property will need an Energy Performance Certificate to be formally marketed. We can arrange this for you if required.

ACHIEVING A SALE The sales process is a complex one, and one that requires constant management to reach a successful transaction. Throughout the marketing process we continually review your listing to ensure it is in the best possible place to go Under Offer. This review process involves conveying all applicant viewing feedback to you, constantly assessing whether the listing price is correct according to market conditions and providing you with current portal listing statistics that are only available to us. Once your property is Under Offer, we act as a main point of contact for all parties involved - solicitors, finance providers, surveyors and other advisors - to ensure the process goes as smoothly as possible. We will guide you through all formal contractual stages ENERGY PERFORMANCE CERTIFICATES You are legally obliged to provide an EPC when you sell your property. This must be carried out by a certified assessor. The certificate gives two ratings (from A-G) for energy usage, ‘current’ and ‘potential’. This gives a prospective purchaser an idea of the likely energy costs for your property. If you don’t have an EPC, we will arrange for a certified assessor to review your property for you before formal marketing.

MARKETING STRATEGIES We offer comprehensive, multifaceted and innovative marketing strategies that are reflective of the independent nature of the firm. These strategies have resulted in our incomparable track-record of sales successes within our markets. • All our listings are uploaded to major property portals, ensuring widespread maximum exposure. This also enables are negotiators to provide vendors with real time market analytics on performance. • We have close ties with major news outlets, and are regularly featured in editorials in The Times and the Financial Times. • On average, our instagram posts collectively reach around 173,000 accounts per month*. Our account is curated by our marketing division and not a faceless social media company. Follow: ‘@cameronsstiff’. • In addition to professional photography, we can also offer virtual tours, virtual staging, drone photography and matterport 3D imagery.

SETTING A LISTING PRICE Our extensive experience in selling property within our markets means that we offer accurate and realistic market appraisals, driven by portal insights, sales comparables and applicant demand. We also take into account more nuanced factors that can affect property value. Our comprehensive database of pre-registered buyers means that we can offer off-market preview viewings to gauge an assessment of the listing price before going live. This ensures that your property is accurately priced online, resulting in an attractive and competitive listing. From the first engagement, we will give you an accurate, current and realistic market assessment. This figure will be derived from market statistics, competing property listing prices, demand from our extensive network of registered buyers and recent comparable sales. Unlike other agencies, we will never set an inflated and unrealistic valuation just to obtain your instructions. Camerons Stiff are an experienced, trusted and independent property advisor with an exceptional track record of selling residential property within our markets. We combine intrinsic market knowledge with imaginative and innovative marketing strategies to sell your property for the highest possible price within a short timeframe.

A final set of details will be provided to you for you to check and sign-off before the listing goes live.

*Rightmove statistics are available upon request *Derived from instagram business tools