Marketing Pamphlet

www.cameronsstiff.co.uk MARKETING

MATTERPORT 3D VIRTUAL TOURS Matterport 3D Virtual Tours are the most innovative, realistic and immersive way to experience a property online. A 3D ‘walk through’ is created using 360° photography of your property which allows prospective purchasers to ‘enter and walk around’ your property and see it from every angle. Using the technology can help drive engagement online with your listing and prospective purchasers can:

SOCIAL MEDIA We have a social media presence on Instagram, Facebook, and Twitter. All of our social media channels are curated by our marketing department, not a faceless social media company. This means that all our posts are relevant and targeted; we don’t churn out generic scheduled content. To aid conventional website and portal advertising, we may post your property on our outlets and ‘boost’ the advertisement to a selected audience. This increases your property’s exposure and broadens the reach of your listing. • On average, our instagram posts collectively reach around 173,000* accounts per month. • Our posts are on occasion reposted by third party accounts, broadening their reach even further. We are seeing an increasing number of enquiries come via social media.

• View the floor plan of the space.

• Launch the space in virtual reality.

• Switch between floors.

• View the property as a rotating ‘dollhouse’.

• View ‘mattertags’ - tagged specific information within the space.

A key feature of this technology is that certain areas, pictures or objectives can be blurred out. We can organise 3D tours of your property upon request.

*Statistics derived from instagram business tools. Further statistics are available upon request.

OUR MARKETING STRATEGIES We offer comprehensive, multifaceted and innovative marketing strategies that are tailored to each instruction and are reflective of the independent nature of the firm. We have developed a unique ‘dual approach’; a combination of market-leading technology and traditional marketing methods. This approach has resulted in our exceptional and incomparable track-record of selling and letting residential property within our markets. Once a listing price has been agreed after a thorough market assessment and appraisal, we will create a bespoke and individual marketing strategy for your property. • We will arrange professional external and internal photography for your property and give advice on how to prepare for the appointment. If you require an EPC, then we can arrange this for you. • We will write an editorial for your property that will appear on all listing details. This will aim to create a vivid impression of your property and describe it in lifestyle terms. To achieve this, we will ask you to

• Our extensive database of preregistered buyers all have their preferences recorded, meaning your listing will be sent out to all our buyers in the market for your property type. Our database is comprised of buyers from surrounding areas, as well as overseas buyers. • Our Negotiators are in constant contact with prospective purchasers, meaning ‘hot’ buyers will know about your property quickly. • Your property will be advertised on all major property portals, ensuring widespread maximum exposure. This also enables our Negotiators to provide vendors with real-time market analytics on performance. • Your property will also be comprehensively advertised through our own internal outlets. Your property will also be listed on our website, as well as our various social media channels.

VIRTUAL STAGING Virtual staging is a useful marketing technique for recently refurbished yet unfurnished properties. It’s a home staging process where a graphic editor is used to created a simulated, typically rendered (photorealistic) interior design within a living space. It could be considered a cost-effective and remote alternative to physical (conventional) staging. Vendors of unfurnished property may wish to consider virtual staging as it is often easier for a prospective purchaser to visualise a property as their future home. Should you wish to have your property virtually staged, this is something we can offer. The two images opposite show a virtually staged kitchen within a property that we successfully sold in NW10. Typically, the vendor may wish to virtually stage the main kitchen/reception and one or two bedrooms.

• Properties are advertised in our prominent window displays.

• We have close ties with major news outlets and are featured in editorials including The Times and Evening Standard.

outline any recent refurbishments, noteworthy specifications and neighbourhood highlights.

DRONE PHOTOGRAPHY Should you wish to have drone photography taken of your property, we can arrange this for you. We have good links with a number of property photographers who are licensed drone pilots. Drone photography is a particularly useful marketing technique, especially if you have a large garden and wish to show a view of your estate/plot in full. This is particularly pertinent for large detached houses. Providing drone photography/footage also enables the creation of an exciting marketing video of your property, which in turn helps to drive engagement with your listing. It also allows prospective purchasers to get a sense of your property’s immediate surroundings and aspect.

VIDEO TOURS Upon request, we can organise a video tour of your property to be stored and sent to specific purchasers. Alternatively, these can be uploaded to our website. In addition, in particular cases, we can organise personalised video call tours with select purchasers. This is particularly useful for overseas buyers.

275 Willesden Lane, London, NW2 5JA T: 020 8459 1133 E: enquiries@cameronsstiff.co.uk

2 Willesden Green Station, Walm Lane, London, NW2 4QS T: 020 8450 9377 E: rentals@cameronsstiff.co.uk

62 Salusbury Road, London, NW6 6NS T: 020 7328 2828 E: enquiries@cameronsstiff.co.uk

www.cameronsstiff.co.uk

This Literature is for Marketing purposes only and is correct at the time of going to press.